Philips Hue – Switch on imagination with illumination.
16 million colours. 5 famous soccer players. And a not-yet-famous light bulb. What sounds like a home game for a creative, actually turned into quite a battle (e.g. when Robben managed to shoot down one of the LED panels). But in the end the spot turned out as a winner.
Projects Roles:
Creative Director, Art Director & Copywriter
Company:
Philips
Skills:
Celebrity, Conceptual, Language: English & German, Lifestyle, Management of Teams 1-10, Music, Sports, Strategy, Film- and Photoshooting
Media:
TV, Print, Online, POS
